Everyone talks about the “spring market” like it starts in March or April.
But this year, it’s already here.
We are only in early February and we are seeing a wave of new listings hit the market. Our marketing team is booking photo shoots days and sometimes weeks out. The weather has turned surprisingly nice. Buyers are out at open houses again. It feels like spring showed up early.
And that creates an opportunity most sellers miss.
The myth about waiting for spring
A lot of homeowners think:
“I’ll wait until the spring market when more buyers are looking.”
The problem is this also means:
More competition.
When April hits, everyone lists at once.
More signs on the street.
More homes online.
More options for buyers.
And when buyers have too many options, homes sit longer and sellers start competing on price.
Why earlier can actually be better
Right now, you get the best of both worlds.
Less competition
Serious buyers still shopping
Homes stand out more
If there are only a few listings in your neighbourhood instead of twenty, guess which ones get all the attention?
Yours.
I am already seeing homes get strong activity simply because they are one of the only options available.
The behind-the-scenes reality
Here’s something most people don’t see.
Marketing teams, photographers, stagers, and agents get slammed once the true spring rush hits.
Right now:
Photo calendars are filling up
Stagers are booking ahead
Launch timelines are stretching
If you wait too long, you might not even be able to hit the market exactly when you want.
Getting ahead of the rush means:
Better scheduling
Less stress
A smoother launch
And often better results
The weather is already working in your favour
This year especially, the weather has been surprisingly good.
Blue skies, dry days, brighter light.
That makes a big difference for:
Photos
Curb appeal
Showings
Your home simply looks better when it is not grey and pouring rain.
The bottom line
The best time to sell is not when everyone else does.
It is when buyers are active and inventory is still low.
Right now, we are in that sweet spot.
If you have been even thinking about selling this year, it might be worth having the conversation sooner rather than later. A little head start can mean less competition and a stronger result.
If you want to chat about timing or what your place could sell for in today’s market, I am always happy to help.
